Exposició "El culte a la bellesa"

What is beauty? Why does it obsess us so much? This exhibition traces the evolution of beauty ideals throughout history, analyzes how aesthetic canons have been constructed, and champions bodies and beauties excluded from the norm. Beauty ideals have existed in all eras and cultures. Philosophy has sought to define the concept of beauty, art has tried to capture it, science constantly innovates to achieve it, while the market generates constant needs to keep us always young and perfect. Notions of physical attractiveness change, but our pursuit of beauty never stops. The exhibition offers a critical view on the construction of beauty canons from antiquity to the present day and analyzes what role art, society, politics, religion, or medicine have played. It also delves into the cosmetics industry, into design, and into the marketing of products, and focuses on skin, hair, or flesh as battlefields in the struggle for control of bodies. You can consult more information about the exhibition "El culte a la bellesa" on the CCCB website.